Playbooks from live sessions, not a content mill.
Drawn from recorded working sessions with stage peers, advisors, experts, and operators, and with founders in the room asking the questions. New sessions are added as they happen, and every page shows where it came from.
The playbooks
Raising Money SAFEs vs. priced rounds, term-sheet red flags, how seed VCs actually decide, your first angel check, pitch decks torn down live, venture debt, exit leverage, running the exit itself, and what to do when runway runs out. Eleven playbooks. Start with SAFEs vs. notes vs. priced rounds → Getting Customers Validate demand before you build, customer development as your sales funnel, a repeatable sales motion, pricing and packaging, first contracts, pilots that convert, and enterprise selling. Eight playbooks. Start with Validate demand before you build → Equity & Legal Founder stock, vesting and the 83(b) deadline, option pools and advisor bands, patents for AI companies, and founder immigration paths. Four playbooks. Start with Founder stock, vesting, and 83(b) → Marketing & PR DIY PR and the founder narrative, the AI-era marketing stack, marketing an AI product without saying AI, and GTM as a system of five questions. Four playbooks. Start with DIY PR → Building the Company Building your executive team, data moats and flywheels, surviving the SaaS repricing, pricing in the AI era, and why AI isn't making engineering 10x faster. Five playbooks. Start with the executive team →
Not advice
Nothing on this site is legal, tax, or investment advice. It is a record of what experienced practitioners said in the room, synthesized for readability. Talk to your own counsel before acting on any of it.
